<aside> <img src="/icons/home_lightgray.svg" alt="/icons/home_lightgray.svg" width="40px" /> Home

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• Managing Click & Collect
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• General Admin </aside>

<aside> <img src="/icons/list_lightgray.svg" alt="/icons/list_lightgray.svg" width="40px" /> Table of content

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How to kickstart my C&C ?

📈  5 easy things to do to ramp up your C&C sales.

Allow Taster to manage my online presence

<aside> 📣 What is Google Business (GB) & why it is important?

Having a Google Business page is like having a special sign that tells people about your restaurant when they search for it online. It’s like a digital ID card for your restaurant. It also helps customers find your restaurant if they search for Taster or Out Fry on Google, or if they search for ‘restaurants near me’ in Google Maps.

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<aside> ⭐ Restaurants with a complete Google Business listing are 70% more likely to be considered reputable (trustworthy, reliable and of good quality) by consumers than businesses without one. — BrightLocal study.

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Example of a Google My Business Page

How Google Business pages are managed at Taster?

👉  Taster HQ manages all the Google Business pages for Taster restaurants. It allows a consistent tone of voice and a centralised customer support if needed. Customer will have the same experience with all Taster brands, whenever they order them on Click & Collect.

How to allow Taster to manage my site?

👉  Once your business launches with a Taster brand/s, you will automatically get a Google Business page set up - this can take up to 2 weeks. Each brand will have its own page, if you have more than one Taster brand operating (Out Fry, A Burgers..), you will have a business page for each one. In order for Google to verify the business, there is a process we need your help with.

❓You can find a handy verification guide here.

1. Code verification: You will be sent a 5 digit code by post from Google which you must send back to either your Taster Area Manager or direct to Leon or Toby at [email protected]

Example of verification code sent by post

2. Video verification: For further video verification if necessary please refer to the Google verification guide linked above.

What can I do to make the most of my Google Business Page?

✅  Make sure that the information on the Google Business page of my restaurant is correct. To report any incorrect information please get in touch with your Taster account manager or KPC.

✅  Encourage customers to leave you a positive review on your Google Business page when they order via Click & Collect.

👉  You can even offer them a free drink or item in exchange of a 5 ⭐  Google review on your page. You can ask them to publish it in front of you.

✅  Read regularly the Google Reviews left by customers on your GMB page to identify areas of improvement.

Manage my physical presence

<aside> 📣 Why is it important?

It needs to be very clear to people passing by that your restaurant sells Taster brands and offers a Click & Collect service, for maximum success.

It also makes it easy for people looking for your restaurant to find it so they have the best experience possible.

Having a nice looking, branded and professional restaurant facade is like having a big, bright sign that tells people about your restaurant, and encourages them to stop and order.

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Example of the front of Taster kitchen.

You can see examples of the vinyl stickers set up below:

<aside> ☎️ 👉  Talk with Taster Team to identify what you can do to improve your restaurant frontage. 👈

If your posters and signage are looking old or worn out, or if you think your shop facade assets could do with re-doing, get in touch!

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Get people to know about my C&C

Some measures you can take to raise awareness about your restaurant

• Flyering/door dropping in the delivery radius of your restaurant - if there are households, apartment blocks or office buildings nearby, you can deliver/leave menu flyers for people to save for later? Find links to menu flyers on slide 17 of this deck - printer supplier suggestions on slide 13.
• Sampling in the street. Can you stand outside and offer passers-by free mini potions of food? 🍗
• Add flyers in delivery orders

👉 You can download Taster specific assets here 👈 👉 Taster click & collect/visibility catalogue here 👈

Be proactive & help customers in C&C

• Make sure everyone in the kitchen is aware about Taster Click & Collect and can explain how it works to customers.

  <aside> ℹ️ Key info to remember & share with customers

  • Save money on delivery fees by going through C&C
  • Click & Collect is super easy to use
    • No app to download
    • No account creation
    • 1-click pay with Apple Pay or Google Pay
    • No email needed
  • It is possible to pre-order by placing an order for later
  • We accept the Swile Ticket Restaurant card </aside>

• Be proactive with customers if they show sign of interest for your restaurant & make sure it is easy for customers to access to the Click & Collect page of your restaurant when they want to

  👉 if you have dine-in, put QR Codes on the tables - QR coasters for drinks can be found here.

  👉 have multiple QR Codes around the kitchen so that if customers are interested in ordering, or ask something to one of your staff members, they can show them a QR Code straight away and don’t let the customer goes outside to scan the QR Code.

• If your customers need a receipt, they can enter their email address on the order summary page, and ask to receive a receipt by email that mentions the VAT by clicking on the button Get receipt

• If support is needed for C&C

• Avoiding missing items in Click & Collect

• If you have the Rider Screen in your kitchen, tell the customer that their order will be automatically marked as Ready when it is time for him to pick it up

Track my performance regularly

• On the OneBoard, apply the filter Click & Collect on Platform to analyse only your Click & Collect performance on the Performance Report